The "Identity-Lead" | Personalized Retractable Leash for Small Breeds

Their name. Their walk. Their city.

Make every walk a statement with the Identity-Lead Custom Series. Specifically engineered for the unique needs of small breeds (up to 25 lbs), this retractable leash combines lightweight agility with a personal touch. By adding the "CEO’s" name directly to the sleek, high-gloss casing, you aren't just buying a leash—you’re creating a custom accessory that celebrates your pet’s unique personality.

• Custom Precision Engraving: Featuring high-visibility, durable lettering of your pet’s name. Perfect for busy dog parks and social outings in the West Village.

• Small-Breed Optimized Tension: Unlike heavy-duty leashes that can pull back too hard on a small dog, our "Light-Touch" internal spring is calibrated to provide freedom without the strain.

• Anti-Tangle 360° Lead: The 3-meter (10ft) high-strength nylon ribbon is designed with an anti-twist inlet, ensuring smooth retraction no matter how many circles your pet runs.

• Featherweight Ergonomics: The compact, pocket-sized handle is designed to be ultra-light, making it the perfect companion for long city strolls without the bulk of a standard leash.

Custom-built for the smallest stars of the sidewalk. Elegant, lightweight, and uniquely theirs.