The Petcetera™ Mission: Curated for the Concrete Jungle

It started with a frustration every NYC pet owner knows.
I live in Manhattan with my dog, Noodles. In this city, gear doesn't just get used; it gets tested. I was tired of "premium" toys and accessories that felt like cheap, disposable plastic from a bodega—products that would break, fray, or fail within a week.

I didn't set out to build a store. I set out to find a solution.
I spent months sourcing and testing the highest-end pet engineering available globally. I put every piece of gear through the ringer with Noodles to see what could actually survive the NYC streets. If it didn't pass the "Noodles Test," it didn't make the cut.

The result is the Aero-Series™.
Right now, the Aero-Series™ is my curated selection of the only products that worked. I didn't design these initial pieces, but I’ve stamped them with the Aero-Series™ name because they are the "survivors" that earned my trust.

Our Future: Engineering the Next Level.
This catalog is our foundation. We are currently using the data from these successful designs to move into our next phase: designing and building our own proprietary, high-future pet technology in-house. We are taking what works now and engineering it to be even better for the next generation of urban pets.

Aysar Abraham Founder, Petcetera™ NYC